Marco DeseriE-commerce User Experience

UX Channel is a side project I've been working on in the past weeks: it's basically a selection of inspiring videos for people interested in User Experience.

Improve page load times and experiment with content targeting using free and powerful solutions.

How do you streamline the digital optimization process? Is there an established method? What are the steps? I asked myself those questions many times and came to formulate some tentative answers. Here is my take at data informed web optimization in ten steps.

It was a long wait, but it's there: a new report on Google Analytics v5 finally gives us the chance to correlate page loading performance with bounce and exit rate.

Focus on what matters when you are wireframing: leverage Balsamiq Mockups rich library and fast editing to bring your ideas to life in a matter of minutes.

Drupal 7 supports some interesting web performance optimization options: a couple of clicks and your css files are aggregated and gzipped for you.
However, if you are running on a LightSpeed web server, you'd better tweak your .htaccess so that Firefox stops messing with your stylesheets.

A/B testing tools play a major role in conversion rate optimization activities. Optimizely is an incredibly easy and powerful solution to start testing and improving your site.